Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the U...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor and UiTM Press
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29137/ |
| _version_ | 1848807163901771776 |
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| author | Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz |
| author_facet | Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz |
| author_sort | Ismail, Mohd Noor Ismawi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the UTAUT2 determinants were administered to 422 Malaysian hotel customers who booked hotel rooms through MHRA. EFA, using Principal Component Analysis with Varimax Rotation, indicated a 34-item, with 7 factors final solution with the following subscales: Effort Expectancy (6 items); Habit (4 items); Hedonic Motivation (5 items); Performance Expectancy (5 items); Price Value (4 items); Social Influence (5 items); and Facilitating Condition (5 items). The finding confirms that the items to each of these domains are consistent with the UTAUT2 proposed determinants. This paper enables future researchers to expand the concept of MHRA by providing validated constructs for assessing technology adoption and usage among hotel customers. The significance of the study as well as its implications for research and practice are discussed. Suggestions are also made for future research. |
| first_indexed | 2025-11-14T22:38:28Z |
| format | Article |
| id | uitm-29137 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:38:28Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi MARA Cawangan Selangor and UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-291372020-04-06T04:59:27Z https://ir.uitm.edu.my/id/eprint/29137/ Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] jthca Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction Malaysia The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the UTAUT2 determinants were administered to 422 Malaysian hotel customers who booked hotel rooms through MHRA. EFA, using Principal Component Analysis with Varimax Rotation, indicated a 34-item, with 7 factors final solution with the following subscales: Effort Expectancy (6 items); Habit (4 items); Hedonic Motivation (5 items); Performance Expectancy (5 items); Price Value (4 items); Social Influence (5 items); and Facilitating Condition (5 items). The finding confirms that the items to each of these domains are consistent with the UTAUT2 proposed determinants. This paper enables future researchers to expand the concept of MHRA by providing validated constructs for assessing technology adoption and usage among hotel customers. The significance of the study as well as its implications for research and practice are discussed. Suggestions are also made for future research. Universiti Teknologi MARA Cawangan Selangor and UiTM Press 2020-02-29 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29137/1/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2019.pdf Ismail, Mohd Noor Ismawi and Hanafiah, Mohd Hafiz and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Azdel, Abdul Aziz (2020) Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction Malaysia Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] |
| title | Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] |
| title_full | Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] |
| title_fullStr | Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] |
| title_full_unstemmed | Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] |
| title_short | Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] |
| title_sort | determinants of customer acceptance and usage of mobile hotel reservation apps (mhra): an exploratory factor analysis / mohd noor ismawi ismail ... [et al.] |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/29137/ https://ir.uitm.edu.my/id/eprint/29137/ |