Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is h...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28924/ |
| _version_ | 1848807153967562752 |
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| author | Syed Mohamad, Syed Jamal Abdul Nasir Osman, Muhamad Zulkiflee Kamarudin, Asmawati Mohd Arshad, Arlina Nadia Rahim, Norliana |
| author_facet | Syed Mohamad, Syed Jamal Abdul Nasir Osman, Muhamad Zulkiflee Kamarudin, Asmawati Mohd Arshad, Arlina Nadia Rahim, Norliana |
| author_sort | Syed Mohamad, Syed Jamal Abdul Nasir |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is how it must adopt new business development strategic directions to remain relevant, viable and profitable in the future. This further argues for greater investment in technology, people development and probably going outside of its territory that will enable a long-term drift towards zero tolerance on quality and greater extraction of local skilled field crew. Now, its strategic partners with GE on IP technology and TPS as the marketing arms thriving them to the next level of growth in order to sustain its business continuity and to become a prominent pipeline inspection company in Malaysia as well as in international markets in future. |
| first_indexed | 2025-11-14T22:38:18Z |
| format | Article |
| id | uitm-28924 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:38:18Z |
| publishDate | 2017 |
| publisher | Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-289242020-03-23T03:12:51Z https://ir.uitm.edu.my/id/eprint/28924/ Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] jibe Syed Mohamad, Syed Jamal Abdul Nasir Osman, Muhamad Zulkiflee Kamarudin, Asmawati Mohd Arshad, Arlina Nadia Rahim, Norliana Planning. Business planning. Strategic planning Petroleum industry and trade This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is how it must adopt new business development strategic directions to remain relevant, viable and profitable in the future. This further argues for greater investment in technology, people development and probably going outside of its territory that will enable a long-term drift towards zero tolerance on quality and greater extraction of local skilled field crew. Now, its strategic partners with GE on IP technology and TPS as the marketing arms thriving them to the next level of growth in order to sustain its business continuity and to become a prominent pipeline inspection company in Malaysia as well as in international markets in future. Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2017 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/28924/1/28924.pdf Syed Mohamad, Syed Jamal Abdul Nasir and Osman, Muhamad Zulkiflee and Kamarudin, Asmawati and Mohd Arshad, Arlina Nadia and Rahim, Norliana (2017) Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]. (2017) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29.html>, 2 (2). pp. 27-36. ISSN 2550-1429 |
| spellingShingle | Planning. Business planning. Strategic planning Petroleum industry and trade Syed Mohamad, Syed Jamal Abdul Nasir Osman, Muhamad Zulkiflee Kamarudin, Asmawati Mohd Arshad, Arlina Nadia Rahim, Norliana Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] |
| title | Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] |
| title_full | Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] |
| title_fullStr | Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] |
| title_full_unstemmed | Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] |
| title_short | Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] |
| title_sort | assessing the business development strategy: a case study at an oil and gas company in malaysia / syed jamal abdul nasir syed mohamad … [et al.] |
| topic | Planning. Business planning. Strategic planning Petroleum industry and trade |
| url | https://ir.uitm.edu.my/id/eprint/28924/ |