Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir

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Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir

In today’s competitive marketplace, one of the biggest concerns of service Takaful operations is to winning customer loyalty. This is because the cost of selling to new customers is much higher than the cost of selling to existing customers. Therefore, it is important for the company to foster custo...

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Bibliographic Details
Main Author:	Che Mat Nasir, Noryusniza
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Insurance business. Insurance management
Online Access:	https://ir.uitm.edu.my/id/eprint/28843/

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