The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling

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The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling

Over the past decades, skin care products with whitening and lightening function have been introduced to the Asian market and have been recognized as the best-selling product categories in the Asian beauty industry included Malaysia. The needs and desires of people to be beautiful should be the same...

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Bibliographic Details
Main Authors:	Noorham, Nareesa, Syed Anuar, Sharifah Nurafizah, Guliling, Hasnawati
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Research Citizen participation
Online Access:	https://ir.uitm.edu.my/id/eprint/28839/

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