The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman

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The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman

Bulatan Mekar Sdn Bhd is the developer company who focus on developing land and property for Bumiputera Muslim residents. Bulatan Mekar Sdn Bhd has taken the challenge to enter the market directly to serve the housing development even though the industry is really tough and has a strong competition...

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Bibliographic Details
Main Author:	Norman, Norsyakira
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Awareness Marketing Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/28829/

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