A study on the strategy of successful bumiputra entrepreneurs in the food service in Kedah, Perlis and Penang: concept, food, ambience & business processes / Mohammad Zaki Ayob…[et al.]

A study on the strategy of successful bumiputra entrepreneurs in the food service in Kedah, Perlis and Penang: concept, food, ambience & business processes / Mohammad Zaki Ayob…[et al.]

Customer Satisfaction Index (CSI) studies have been the practice of many industries for improving performance through increased customer loyalty. Focusing on factors contributing to customers’ satisfaction is thus an important strategy towards this objective. Food business is an essential part of o...

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Bibliographic Details
Main Authors: Ayob, Mohammad Zaki, Mohd Saman, Fatimah, Yusoff, Mohd Sukor, Abidin, Noorridzwan
Format: Monograph
Language:English
Published: Research Management Institute, Universiti Teknologi MARA, Kedah 2003
Subjects:
Food industry and trade. Halal food industry. Certification
Online Access:https://ir.uitm.edu.my/id/eprint/28813/

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