International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]

Malaysia is not only known as a multi-cultural country, but it is also known for its specialized heritage where tourists can find varied food from different cultures in Malaysia. Given that Malaysia is home to several ethnic groups stemming from roots in the colonial period in which hundreds and tho...

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Main Authors: Rahim, Noraini, Farook, Ferial, Ismail, Anida, Mohamad Apandi, Siti Rohimi
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/28811/
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author Rahim, Noraini
Farook, Ferial
Ismail, Anida
Mohamad Apandi, Siti Rohimi
author_facet Rahim, Noraini
Farook, Ferial
Ismail, Anida
Mohamad Apandi, Siti Rohimi
author_sort Rahim, Noraini
building UiTM Institutional Repository
collection Online Access
description Malaysia is not only known as a multi-cultural country, but it is also known for its specialized heritage where tourists can find varied food from different cultures in Malaysia. Given that Malaysia is home to several ethnic groups stemming from roots in the colonial period in which hundreds and thousands of immigrants who migrated to what was Malaya before, in search of an honest living in a prosperous country. Food heritage is a term that encompasses the origin of plants and animals, and their dispersal at sites where people first cultivated domesticated plants and animals, and the first places where people first treated, prepared, sold and ate that food. This study was conducted to investigate the acceptance of international tourists towards Malaysian heritage food choices from the different ethnicities of Malay, Chinese and Indian, who represent the largest ethnic groups in Malaysia. Comparing these results is useful because it can provide an initial picture of tourist acceptance. The results of the study may be used to promote the choices of heritage food as an addition to other tourism products as a catalyst to generate business and stimulate the local economy.
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spelling uitm-288112020-03-26T03:32:09Z https://ir.uitm.edu.my/id/eprint/28811/ International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.] Rahim, Noraini Farook, Ferial Ismail, Anida Mohamad Apandi, Siti Rohimi Study and teaching. Research Nutrition. Foods and food supply Malaysia is not only known as a multi-cultural country, but it is also known for its specialized heritage where tourists can find varied food from different cultures in Malaysia. Given that Malaysia is home to several ethnic groups stemming from roots in the colonial period in which hundreds and thousands of immigrants who migrated to what was Malaya before, in search of an honest living in a prosperous country. Food heritage is a term that encompasses the origin of plants and animals, and their dispersal at sites where people first cultivated domesticated plants and animals, and the first places where people first treated, prepared, sold and ate that food. This study was conducted to investigate the acceptance of international tourists towards Malaysian heritage food choices from the different ethnicities of Malay, Chinese and Indian, who represent the largest ethnic groups in Malaysia. Comparing these results is useful because it can provide an initial picture of tourist acceptance. The results of the study may be used to promote the choices of heritage food as an addition to other tourism products as a catalyst to generate business and stimulate the local economy. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/28811/1/AJ_NORAINI%20RAHIM%20EAJ%20P%2020.pdf Rahim, Noraini and Farook, Ferial and Ismail, Anida and Mohamad Apandi, Siti Rohimi (2020) International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]. (2020) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities.html>, 4. pp. 103-108. ISSN 2600-7274 http://ejssh.uitm.edu.my
spellingShingle Study and teaching. Research
Nutrition. Foods and food supply
Rahim, Noraini
Farook, Ferial
Ismail, Anida
Mohamad Apandi, Siti Rohimi
International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]
title International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]
title_full International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]
title_fullStr International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]
title_full_unstemmed International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]
title_short International tourists’ acceptance of Malaysian heritage food choices / Noraini Rahim... [et al.]
title_sort international tourists’ acceptance of malaysian heritage food choices / noraini rahim... [et al.]
topic Study and teaching. Research
Nutrition. Foods and food supply
url https://ir.uitm.edu.my/id/eprint/28811/
https://ir.uitm.edu.my/id/eprint/28811/