The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]

The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]

Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally...

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Bibliographic Details
Main Authors: Mohd Kamal, Saiful Bahri, Zainol, Noorliza, Mahat, Fadhlina, Abdullah, Dahlan, Bahari, Khairil Anuar, Azmi, Nuruddin
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
Social aspects. Social marketing
Research
Quantitative research
Online Access:https://ir.uitm.edu.my/id/eprint/28809/

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