eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi
The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restau...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28800/ |
| _version_ | 1848807127811883008 |
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| author | Abdul Hadi, Arnieyantie Md Nor, Norfezah Mohd Karim, Nadia Liana Zulkafli, Muhammad Shakir Othman, Nor Adiba |
| author_facet | Abdul Hadi, Arnieyantie Md Nor, Norfezah Mohd Karim, Nadia Liana Zulkafli, Muhammad Shakir Othman, Nor Adiba |
| author_sort | Abdul Hadi, Arnieyantie |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restaurants. The study was conducted by distributing a self administered questionnaire involving 156 respondents and analyzed using Statistical Package for the Social Sciences (SPSS) version 20. All variables measured was significantly influence the consumer's intention to visit restaurants, especially in terms of positive online reviews (eWOM), negative online reviews (eWOM) and online food quality reviews. Moreover, the results showed a positive relationship between positive online reviews, negative online reviews and food towards consumer intention to visit restaurant. The result also demonstrated that food quality online reviews was least effected on consumer intention to visit restaurant with lowest correlation value. The study confirmed that the online reviews became crutial in improving the quality of sales, image, food and also service of the restaurant. |
| first_indexed | 2025-11-14T22:37:53Z |
| format | Article |
| id | uitm-28800 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:37:53Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi Mara Cawangan Pulau Pinang |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-288002025-07-02T06:53:01Z https://ir.uitm.edu.my/id/eprint/28800/ eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi ejssh Abdul Hadi, Arnieyantie Md Nor, Norfezah Mohd Karim, Nadia Liana Zulkafli, Muhammad Shakir Othman, Nor Adiba H Social Sciences (General) Study and teaching. Research The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restaurants. The study was conducted by distributing a self administered questionnaire involving 156 respondents and analyzed using Statistical Package for the Social Sciences (SPSS) version 20. All variables measured was significantly influence the consumer's intention to visit restaurants, especially in terms of positive online reviews (eWOM), negative online reviews (eWOM) and online food quality reviews. Moreover, the results showed a positive relationship between positive online reviews, negative online reviews and food towards consumer intention to visit restaurant. The result also demonstrated that food quality online reviews was least effected on consumer intention to visit restaurant with lowest correlation value. The study confirmed that the online reviews became crutial in improving the quality of sales, image, food and also service of the restaurant. Universiti Teknologi Mara Cawangan Pulau Pinang 2020 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/28800/2/28800.pdf Abdul Hadi, Arnieyantie and Md Nor, Norfezah and Mohd Karim, Nadia Liana and Zulkafli, Muhammad Shakir and Othman, Nor Adiba (2020) eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi. (2020) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities.html>, 4 (SI (1)). pp. 46-56. ISSN 2600-7274 http://ejssh.uitm.edu.my |
| spellingShingle | H Social Sciences (General) Study and teaching. Research Abdul Hadi, Arnieyantie Md Nor, Norfezah Mohd Karim, Nadia Liana Zulkafli, Muhammad Shakir Othman, Nor Adiba eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi |
| title | eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi |
| title_full | eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi |
| title_fullStr | eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi |
| title_full_unstemmed | eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi |
| title_short | eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi |
| title_sort | ewom : the effect of online review and food quality on the intention to visit a restaurant/ arnieyantie abdul hadi |
| topic | H Social Sciences (General) Study and teaching. Research |
| url | https://ir.uitm.edu.my/id/eprint/28800/ https://ir.uitm.edu.my/id/eprint/28800/ |