A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh

A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh

This study was conducted to investigate the determinants of the intention to use Islamic Banking products in Johor Bahru. Four independent variables had been identified which are religious beliefs, image and reputation, service quality and social influence. 282 respondents were involved in this rese...

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Bibliographic Details
Main Authors: Ahmad, Norliyana, Md Salleh, Nur Atika
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Banking
Finance, Islamic
Social influence. Social pressure
Online Access:https://ir.uitm.edu.my/id/eprint/28719/

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