| Summary: | Project paper titled “Consumer Awareness Towards Islamic Credit Cards” is conducted as partial requirement to fulfill the requirement as needed by the faculty of Business Management, MARA University of Technology (UITM). The purpose of this study is to determine the level of customer awareness towards Islamic credit card and factor influencing customer awareness towards the product. This study is done to determine the relationship between dependent variable and independent variables. The researcher chooses to use descriptive research design as method and the researcher use questionnaires in order to collect the data from the respondents. Data used in this research are primary and so on secondary data such as journal and books. The sample size in this research is 100 respondents encompassing general public. Based on reliability test, respondent profile, frequency, and Pearson correlation, a clear findings and result is observed. The finding showed that most of the respondents do not aware about ICC. Besides that, the result showed that there are strong relationship between consumer awareness and advertising, social influence as well as public relation and there are significant relationship between consumer awareness and advertising, social influence as well as public relation. The researcher is also able to give some recommendations and suggestion on how to increase the level of consumers ‘awareness towards ICC after analysis, findings and interpretation. The conclusion of this study was the outcome from the survey analysis and findings.
|
|---|