Customer satisfaction towards service quality of RISDA fertilizer distribution system in Melaka / Noorwahida Muhamad

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Customer satisfaction towards service quality of RISDA fertilizer distribution system in Melaka / Noorwahida Muhamad

This study is designed to study the customer satisfaction towards service quality of RISDA Melaka. The research used the service quality (SERVQUAL) dimensions. There are five (5) dimensions in SERVQUAL which are tangible, reliability, responsiveness, assurance and empathy. This dimension will be use...

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Bibliographic Details
Main Author:	Muhamad, Noorwahida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Total quality management. Benchmarking Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/28713/

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