A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon

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A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon

Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on ‘A s...

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Bibliographic Details
Main Author:	Ayon, Nor Amira
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/28679/

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