Customer satisfaction towards Etiqa services provided in Kuantan Branch / Nor Asma Abu Bakar

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Customer satisfaction towards Etiqa services provided in Kuantan Branch / Nor Asma Abu Bakar

Customer satisfaction become more important as more companies strive for quality in their products and services. Hence, if the company’s perceived performance exceeds a customer’s expectations, then the customer will satisfied. On the other hand, if the company perceived performance falls short of c...

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Bibliographic Details
Main Author:	Abu Bakar, Nor Asma
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Insurance business. Insurance management
Online Access:	https://ir.uitm.edu.my/id/eprint/28674/

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