Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor

Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. In the organization, the company and the employee have a mutual need where the company insists on the revenue th...

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Bibliographic Details
Main Author: Che Mansor, Nor Asman
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Marketing
Management
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/28672/

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