Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak

Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak

Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effect...

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Bibliographic Details
Main Author: Gregory, Margaret Lucy
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2013
Subjects:
Business education
Marketing
Branding (Marketing)
Online Access:https://ir.uitm.edu.my/id/eprint/28667/

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