Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman

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Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman

To be successful, organizations must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction. Customer satisfaction means the intention to make future purchases, it is assumed t...

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Bibliographic Details
Main Author:	Kamarun Saman, Nor Atikah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/28666/

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