The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli

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The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli

The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices...

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Bibliographic Details
Main Author:	Zolkafli, Nor Azila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	VE Marines Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/28661/

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