The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28661/ |
| _version_ | 1848807096704827392 |
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| author | Zolkafli, Nor Azila |
| author_facet | Zolkafli, Nor Azila |
| author_sort | Zolkafli, Nor Azila |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices by the organization and the important of maritime industry in Malaysia. The main important is to determine is the promotional tools practice by the NMIT either is effective enough in order to achieve the target number of students registered. For the company practices, this study will analyze the implemented promotional tools result in order to determine which of the promotional tools is most effective in creating awareness and promoting the NMIT. This also include the comparison of the fees among the competitors, the list of competitors existed in Malaysia and the list of busiest port in the world to influence the youngster to enter the maritime industry. |
| first_indexed | 2025-11-14T22:37:24Z |
| format | Student Project |
| id | uitm-28661 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:37:24Z |
| publishDate | 2011 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-286612020-04-27T07:58:10Z https://ir.uitm.edu.my/id/eprint/28661/ The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli Zolkafli, Nor Azila VE Marines Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices by the organization and the important of maritime industry in Malaysia. The main important is to determine is the promotional tools practice by the NMIT either is effective enough in order to achieve the target number of students registered. For the company practices, this study will analyze the implemented promotional tools result in order to determine which of the promotional tools is most effective in creating awareness and promoting the NMIT. This also include the comparison of the fees among the competitors, the list of competitors existed in Malaysia and the list of busiest port in the world to influence the youngster to enter the maritime industry. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28661/1/PPb_NOR%20AZILA%20ZOLKAFLI%20BM%20M%2011_5.pdf Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. (2011) [Student Project] <http://terminalib.uitm.edu.my/28661.pdf> (Unpublished) |
| spellingShingle | VE Marines Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Zolkafli, Nor Azila The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli |
| title | The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli |
| title_full | The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli |
| title_fullStr | The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli |
| title_full_unstemmed | The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli |
| title_short | The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli |
| title_sort | effectiveness of the promotional tools practice by netherlands maritime institute of technology / nor azila zolkafli |
| topic | VE Marines Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting |
| url | https://ir.uitm.edu.my/id/eprint/28661/ |