Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee

Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee

The title of this research is Factors Influencing Consumers’ Intention to Use Environmental Friendly Products. The defendant variable for this research is intention to use environmental friendly products. In this research, there are six independent variables that link with the defendant variable. Th...

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Bibliographic Details
Main Authors: Jahaya, Nor Baeyah, Che Zulhaimee, Nurhidayah ‘Aliaa
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Environmental aspects. Green marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Social influence. Social pressure
Attitude
Online Access:https://ir.uitm.edu.my/id/eprint/28660/

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