Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof

QR Code

Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof

The growing competition and the current economic forces require PDB to continuously grow and upgrade its level of service and product to meet the market demand and also to rise above competition. Therefore, it is important for PDB to provide the basic fundamental of marketing strategy in order to me...

Full description

Bibliographic Details
Main Author:	Mat Yusof, Nor Baizura
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Decision making Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28659/

Similar Items

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi
by: Said Alwi, Sharifah Haslinda
Published: (2013)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak
by: Abdul Razak, Nor Atiqah
Published: (2010)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman
by: Sulaiman, Muhammad Asyraff
Published: (2015)

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
by: Haron, Nor Dhabitah
Published: (2019)

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli
by: Rosli, Ridzwan Hafidz
Published: (2014)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili
by: Zuhaili, Nur Izza Zafierah
Published: (2019)

The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin
by: Nazarudin, Zulfaiq
Published: (2014)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
by: Mustaffa, Mohd Mustaqim
Published: (2011)

Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
by: Mat Yusof, Noor Baizura
Published: (2007)

Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
by: Ahmad Sukaimi, Fifizilla
Published: (2011)

Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
by: Hamdan, Nurhanisah
Published: (2010)

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
by: Karib, Mohammad Iskandar, et al.
Published: (2014)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim
by: Hashim, Khadijah
Published: (2010)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
by: Yoep Ahmad, Noreen
Published: (2006)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman
by: Abdul Rahman, Liyana Atiqah
Published: (2008)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
by: Nor Azlan, Nur Anis
Published: (2018)

Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
by: Ismail, Noorhaida
Published: (2007)

Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit
by: ALMowalad, Areeg, et al.
Published: (2013)

Determinants of housing purchasing decision among buyers in Klang Valley / Muhammad Idzuddin Ahmad Nazir and Hazirah Md. Nor
by: Ahmad Nazir, Muhammad Idzuddin, et al.
Published: (2014)

A study on purchase intention towards AgroMas brand / Roemilia Baharin
by: Baharin, Roemilia
Published: (2015)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi
by: Jamaludin, Noranisha, et al.
Published: (2013)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain
by: Ahmad Zaain, Intan Nadirah
Published: (2019)

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
by: Nordin, Mohamad Nazmi
Published: (2019)

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
by: Zaid, Zakirah
Published: (2018)

Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai
by: Phang, Ing@Grace, et al.
Published: (2019)

The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]
by: Wan Mahamad, Wan Shahrul Aziah, et al.
Published: (2018)

Awareness of social business in social media in Malaysia / Siti Hafizah Daud and Khatijah Othman
by: Daud, Siti Hafizah, et al.
Published: (2019)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
by: Nazarudin, Muhammad Fahmi
Published: (2018)

A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
by: Shuib, Siti Zawiyah, et al.
Published: (2013)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri
by: Sabri, Muhammad Farid
Published: (2018)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
by: Marti, Mohammad Ikhwan
Published: (2008)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
by: Mohd Ali, Nurlyiana
Published: (2016)

The factors that affect the purchase decision of furniture in Islamic concept / Asyila Sasha Mohd Hanif and Muhammad Nazmi Mat Nor
by: Mohd Hanif, Asyila Sasha, et al.
Published: (2014)

The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid
by: Abdul Majid, Aiman Ariff
Published: (2009)

A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik
by: Awang Kechik, Mohd Syahryzal
Published: (2009)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar
by: Wan Iskandar, Wan Farah Nadia
Published: (2018)

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said
by: Mat Said, Abd Quddus
Published: (2009)

Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi
by: Mohammad Rodhi, Mohammad Syazwan
Published: (2019)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
by: Mohd Rafie, Nur Atiqah
Published: (2019)