Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly

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Determinants of consumer intention towards halal cosmetic products: the cage of community in Gerik, Perak / Umi Azmira Rosly

The objective of this paper is to identify the major determinants of consumer intention towards halal cosmetic products. For this research, the dependent variable is the determinants of consumer intention towards halal cosmetic products and the independent variables are religiosity, knowledge and at...

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Bibliographic Details
Main Author:	Rosly, Umi Azmira
Format:	Monograph
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	HB Economic Theory. Demography Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/28648/

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