The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar

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The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar

The research questions how can halal awareness, Islamic brand and product ingredients have a significant relationship on Muslim 's intention to purchase a Non-Muslim's halal packaged food. Next, for research objectives are to investigate there is a significant relationship of between halal...

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Bibliographic Details
Main Author:	Abu Bakar, Mohd Hafizuddin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Manegement 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/28635/

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