The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok

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The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok

First, the research is about the effectiveness of Borneo Textiles Corporation Sein Bhd's Promotion Strategy towards Customer Purchase Decisions. The objective of the research is to determine the effectiveness of Borneo Textiles Corporation promotion strategy, to provide recommendation to furthe...

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Bibliographic Details
Main Author:	Duyok, Nazratul Radiah
Format:	Student Project
Language:	English
Published:	2008
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Pricing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28633/

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