The challenges of franchising in Malaysia: food and beverages industry / Nor Farahidah Jaafar and Siti Nurfatiha Maulad Jamari

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The challenges of franchising in Malaysia: food and beverages industry / Nor Farahidah Jaafar and Siti Nurfatiha Maulad Jamari

Franchising sector in Malaysia has growing significantly for the last ten years. From the perspective of agency theory, franchising is a unique way of doing business where a principal (franchisor) receives a specified amount of fee or royalty from an agent(franchisee) who uses the franchisor’s busin...

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Bibliographic Details
Main Authors:	Jaafar, Nor Farahidah, Maulad Jamari, Siti Nurfatiha
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Food industry and trade. Halal food industry. Certification Franchises (Retail trade)
Online Access:	https://ir.uitm.edu.my/id/eprint/28621/

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