Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak

Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak

This study investigates the consumer behaviour of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia. It includes determination of factors that influence consumer behavior among customers. Several factors were established which were customer awareness, customer satisfaction, and b...

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Bibliographic Details
Main Author: Abd Razak, Nor Fatin Amirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2015
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/28617/

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