Color in packaging / Shahrul Azmeer Azman

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Color in packaging / Shahrul Azmeer Azman

Consumers in the purchase of goods, first impressions are colour, and then shape, in the initial contact with the goods within 20 seconds, 80% colour sense, 20% sense form, related studies have shown that colour has pioneered momentum (Singh & Srivastava,2011). In the design of goods packaging,...

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Bibliographic Details
Main Author:	Azman, Shahrul Azmeer
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2020
Subjects:	Packaging Graphic art materials
Online Access:	https://ir.uitm.edu.my/id/eprint/28614/

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