Color psychology in advertising / Puteri Adlin Afina Azam Fitri

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Color psychology in advertising / Puteri Adlin Afina Azam Fitri

This current modern era. Advertising has several types of techniques used to attract consumers to a product or service. The most commonly used techniques are those involving human psychology that gives a touch to the heart but gives high impact. According to Orana Velarde (Visme.com. 2016), marketin...

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Bibliographic Details
Main Author:	Azam Fitri, Puteri Adlin Afina
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2020
Subjects:	Creative processes. Imagination. Invention. General works Advertising Graphic art materials
Online Access:	https://ir.uitm.edu.my/id/eprint/28611/

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