Visual in advertising / Noor Atheerah Redza Rezduan
Advertising has many different uses: to create and promote the image of a company. product. or brand, to make announcements. to make sales, or to support a cause. The main goal of advertising is persuasion. It relies heavily on promoting products and services. Charitable causes. individuals such as...
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| Format: | Article |
| Language: | English |
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Faculty of Art and Design
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28608/ |
| _version_ | 1848807084373573632 |
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| author | Rezduan, Noor Atheerah Redza |
| author_facet | Rezduan, Noor Atheerah Redza |
| author_sort | Rezduan, Noor Atheerah Redza |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Advertising has many different uses: to create and promote the image of a company. product. or brand, to make announcements. to make sales, or to support a cause. The main goal of advertising is persuasion. It relies heavily on promoting products and services. Charitable causes. individuals such as politicians and celebrities. as well as Ideas. As a marketing communication tool. advertising is an essential element in the mile of integrated marketing Communications. Advertising also provides users with Information that allows them to differentiate between products. It enables businesses to bring new products to the attention of consumers enough to keep them in business. In this way, it energizes the engine of people’s economy (Cartwright. S.,2016). By contrast, visual advertising doesn’t always sell products directly. Sometimes it sells ideas, visions or even fantasies related to what the brand has to offer. Ad designers and creatives rely on several tactics to optimize their visual advertising success and success. Some of these approaches may seem technical, but there is still a lot of psychology involved. For example. Psychological problems in the way colour set the mood, how the language of the character supports the message. And how symbols are used to representatives or ideas. |
| first_indexed | 2025-11-14T22:37:12Z |
| format | Article |
| id | uitm-28608 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:37:12Z |
| publishDate | 2020 |
| publisher | Faculty of Art and Design |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-286082020-03-09T05:28:13Z https://ir.uitm.edu.my/id/eprint/28608/ Visual in advertising / Noor Atheerah Redza Rezduan Rezduan, Noor Atheerah Redza Advertising Theory. Relation to other subjects N Visual arts (General) Advertising has many different uses: to create and promote the image of a company. product. or brand, to make announcements. to make sales, or to support a cause. The main goal of advertising is persuasion. It relies heavily on promoting products and services. Charitable causes. individuals such as politicians and celebrities. as well as Ideas. As a marketing communication tool. advertising is an essential element in the mile of integrated marketing Communications. Advertising also provides users with Information that allows them to differentiate between products. It enables businesses to bring new products to the attention of consumers enough to keep them in business. In this way, it energizes the engine of people’s economy (Cartwright. S.,2016). By contrast, visual advertising doesn’t always sell products directly. Sometimes it sells ideas, visions or even fantasies related to what the brand has to offer. Ad designers and creatives rely on several tactics to optimize their visual advertising success and success. Some of these approaches may seem technical, but there is still a lot of psychology involved. For example. Psychological problems in the way colour set the mood, how the language of the character supports the message. And how symbols are used to representatives or ideas. Faculty of Art and Design 2020 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/28608/1/AJ_NOOR%20ATHEERAH%20REDZA%20REZDUAN%20AD%20M%2020.pdf Rezduan, Noor Atheerah Redza (2020) Visual in advertising / Noor Atheerah Redza Rezduan. (2020) Journal of Art and Design (REKA) <https://ir.uitm.edu.my/view/publication/Journal_of_Art_and_Design_=28REKA=29.html>, 2. pp. 14-16. ISSN 2600-7878V |
| spellingShingle | Advertising Theory. Relation to other subjects N Visual arts (General) Rezduan, Noor Atheerah Redza Visual in advertising / Noor Atheerah Redza Rezduan |
| title | Visual in advertising / Noor Atheerah Redza Rezduan |
| title_full | Visual in advertising / Noor Atheerah Redza Rezduan |
| title_fullStr | Visual in advertising / Noor Atheerah Redza Rezduan |
| title_full_unstemmed | Visual in advertising / Noor Atheerah Redza Rezduan |
| title_short | Visual in advertising / Noor Atheerah Redza Rezduan |
| title_sort | visual in advertising / noor atheerah redza rezduan |
| topic | Advertising Theory. Relation to other subjects N Visual arts (General) |
| url | https://ir.uitm.edu.my/id/eprint/28608/ |