Emotional appeal in advertising / Izz Dania Dzulkifle

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Emotional appeal in advertising / Izz Dania Dzulkifle

Emotional attraction is a very effective method of advertising. The target audience must be everyone who has feelings. This marketing method is used to promote the product for consumers. Emotional attraction in the form of advertising also enables people to react or to buy. Brands within a company n...

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Bibliographic Details
Main Author:	Dzulkifle, Izz Dania
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2020
Subjects:	Affection. Feeling. Emotion Advertising Moral and ethical aspects
Online Access:	https://ir.uitm.edu.my/id/eprint/28602/

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