A comparative study of the marketing strategies adopted by the conventional insurers and Islamic insurers./ Maznah Wan Omar…[et al.]

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A comparative study of the marketing strategies adopted by the conventional insurers and Islamic insurers./ Maznah Wan Omar…[et al.]

Presently, there are 68 insurers licensed to conduct insurance business in Malaysia. They composed of 58 direct (primary) insurers and 10 professional insurers. These insurers operate through 872 branches nation-wide and 1,254 electronic terminals, set up mostly at the offices of Intermediaries. The...

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Bibliographic Details
Main Authors:	Wan Omar, Maznah, Said, Roshima, Awang, Norasmila, Aman Shah, Sofiah Molek Lope
Format:	Research Reports
Language:	English
Published:	Research Management Institude 2003
Subjects:	Insurance Insurance business. Insurance management
Online Access:	https://ir.uitm.edu.my/id/eprint/28594/

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