Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu

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Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu

This study is aim to identify the determinants that influence the intention to purchase healthy food among consumer in Melaka. This study is important to know what other determinants that can influence the consumer intention to purchase healthy food besides when the consumer are already aware the im...

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Bibliographic Details
Main Author:	Agiu, Vaneitta
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28583/

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