The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail

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The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail

The purpose of this study is to determine the impact of WOM towards purchase intention for smartphone among youth generations. The research is based on a sample of 135 respondents. The result show that source attractiveness variables have significant influence on purchase intention for smartphone am...

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Bibliographic Details
Main Author:	Tuan Ismail, Tuan Farah Azlinda
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/28582/

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