The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir

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The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir

Celebrity endorsement practice has become an effective marketing method for companies to communicate to customers about their products. The study's objective is to examine the impact of celebrity endorsement on the purchase decision of young people. Celebrity expertise, celebrity attractiveness...

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Bibliographic Details
Main Author:	Mohd Shahrir, Syara Izreen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/28581/

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