Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril

Counterfeiting activities is an illegal activity that can be found easily at any place especially in Malaysia. This study hopes to provide more information on consumers’ intention to purchase counterfeit branded goods in Klang Valley that is yet to be discovered. A descriptive study is being conduct...

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Bibliographic Details
Main Author: Sahril, Saidatul Nur Athirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2020
Subjects:
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/28569/

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