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The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari

This study examines on Customers Interaction and Brand Awareness. The results were collected from 346 respondents through a questionnaire. A survey consists of 27 questions that use a Likert Scale questions to establish measurable values from the respondents. The data analysis intends to determine w...

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Bibliographic Details
Main Author:	Johari, Nurul Afifah Aniqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28556/

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