Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah

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Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah

Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi dr...

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Bibliographic Details
Main Author:	Abdullah, Nur Syafatin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Service industries Transportation (General works). Communication and traffic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/28547/

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