Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman

QR Code

Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman

In the new era of the advertising industry, social media advertising is undergoing rapid and extraordinary changes. Commonly, social media advertising is a communication platform that is exercised to inform, persuade and remind consumers about the existence of certain products or services. Moreover,...

Full description

Bibliographic Details
Main Author:	Mohd Suharman, Nur Iman
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/28540/

Similar Items

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
by: Hashim, Nur Maizatul Syuhada
Published: (2015)

Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran
by: Nor Mohamed Zailani, Hanis, et al.
Published: (2014)

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
by: Arshad, Azyana Izzah, et al.
Published: (2013)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
by: Md Othman, Mohamed Noor Hafidz
Published: (2011)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman
by: Kamarudzaman, Murni Izzati
Published: (2015)

Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau
by: Mandau, Jerry
Published: (2015)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
by: Abd Rashid, Hasneezah
Published: (2014)

Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
by: Saman, Nur Shakila, et al.
Published: (2014)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin
by: Bakarudin, Nur Liyana
Published: (2015)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
by: Mohd Nasir, Nurul Syafika
Published: (2018)

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
by: Mohd Hatta, Siti Fairuz
Published: (2018)

The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah
by: Samsusah, Noor Sharyina
Published: (2009)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris
by: Idris, Nurfazliana
Published: (2018)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari
by: Jamari, Shahrul Ridzuan
Published: (2018)

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
by: Ismon, Ameerah
Published: (2011)

Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman
by: Kamarun Saman, Nor Atikah
Published: (2011)

Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf
by: Mohd Idros, Wan Ahmad Hakim, et al.
Published: (2016)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
by: Sidek, Sabariah
Published: (2009)

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
by: Md Isa, Siti Roodeeyah
Published: (2004)

Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek
by: Syed Hamid, Syed Mohamed Syahir, et al.
Published: (2015)

The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim
by: Che Hashim, Ahmad Zahim
Published: (2010)

A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi
by: Sarimon, Noor Amirah, et al.
Published: (2014)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
by: Ahmad, Norhaidah
Published: (2007)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul
by: Musrul, Suhailah
Published: (2015)

Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan
by: Md Ridzuan, Radziah
Published: (2009)

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun
by: Mohd Sharun, Rabi’atuladawiyah
Published: (2014)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
by: Mohd Rohari, Mohd Sharizami
Published: (2018)

Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee
by: Rozlee, Muhammad Syauqi
Published: (2018)

Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
by: Mohd Amin, Ainur Rahmah, et al.
Published: (2014)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
by: Sahril, Saidatul Nur Athirah
Published: (2020)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit
by: Danylchuk, Karen E., et al.
Published: (2005)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
by: Rj Ismail, Rj Muhamad Irham
Published: (2017)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
by: Mihat, Muhamad Sukur
Published: (2011)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan
by: Ruslan, Qhairun
Published: (2018)

A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni
by: Jasni, Nur Aisyah
Published: (2015)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
by: Abdul Talib, Adibah, et al.
Published: (2014)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
by: Sulong, Anirul Sufiszah
Published: (2018)

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
by: Abd Aziz, Muhammad Zahirul Hakim
Published: (2018)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad
by: Mohamad Fuad, Norfarhana
Published: (2015)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari
by: Johari, Nurul Afifah Aniqah
Published: (2020)