A study on service quality dimensions toward customer satisfaction of Unifi in Selangor / Norhalizatul Akma Diana Abdul Aziz

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A study on service quality dimensions toward customer satisfaction of Unifi in Selangor / Norhalizatul Akma Diana Abdul Aziz

This study aimed to assess the service quality (SERVQUAL) dimensions toward customer satisfaction of Unifi in Selangor. The study was carried out by using quantitative methodology and service quality model with a total of 172 respondents. The research objective, research question and hypothesis were...

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Bibliographic Details
Main Author:	Abdul Aziz, Norhalizatul Akma Diana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Online information services industry. Including Internet service providers Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/28524/

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