A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli

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A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli

Smartphone is one of technology device that common use for many peoples in their daily life. This technology is very useful for their users to do several of activities in anytime and everywhere. Therefore, smartphone is one of platform that has side effect of good and bad for people which is it can...

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Bibliographic Details
Main Author:	Mohd Zulkifli, Muhammad Zul Fathi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28516/

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