Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin

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Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin

The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...

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Bibliographic Details
Main Author:	Mohd Amin, Muhammad Fathul Bari
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28511/

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