To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam

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To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam

Millennial are considered as the technology savvy generation. They were born in the technology era, in other words, it is impossible to see them without smart phone in their hands. Millennial are network citizens who are very comfortable and familiar with devices and technology, and obsessed with so...

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Bibliographic Details
Main Author:	Noor Azam, Muhammad Afiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28508/

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