Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza

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Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza

This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respo...

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Bibliographic Details
Main Author:	Mohd Ridza, Mohamad Rafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/28505/

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