Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respo...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2019
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28505/ |
| _version_ | 1848807056936534016 |
|---|---|
| author | Mohd Ridza, Mohamad Rafiq |
| author_facet | Mohd Ridza, Mohamad Rafiq |
| author_sort | Mohd Ridza, Mohamad Rafiq |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result. |
| first_indexed | 2025-11-14T22:36:46Z |
| format | Student Project |
| id | uitm-28505 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:36:46Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-285052020-02-27T03:56:38Z https://ir.uitm.edu.my/id/eprint/28505/ Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza Mohd Ridza, Mohamad Rafiq Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf Mohd Ridza, Mohamad Rafiq (2019) Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. (2019) [Student Project] <http://terminalib.uitm.edu.my/28505.pdf> (Unpublished) |
| spellingShingle | Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Mohd Ridza, Mohamad Rafiq Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
| title | Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
| title_full | Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
| title_fullStr | Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
| title_full_unstemmed | Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
| title_short | Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
| title_sort | factors influencing online purchase intention among youth / mohamad rafiq mohd ridza |
| topic | Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/28505/ |