Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir

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Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir

This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towar...

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Bibliographic Details
Main Author:	Tahir, Liyana Adibah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/28499/

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