Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towar...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28499/ |
| _version_ | 1848807055557656576 |
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| author | Tahir, Liyana Adibah |
| author_facet | Tahir, Liyana Adibah |
| author_sort | Tahir, Liyana Adibah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towards purchase intention towards green products. Basically, it consists of four factors influencing on Malaysian consumer focusing in Bandar Melaka and the factors are green packaging, green product value, eco-label, green advertisement. In order to complete this study, few hypotheses were constructed and 150 respondents were chosen as respondent. The data was obtained from primary data by using questionnaire. All data collected through the questionnaire were analysed systematically by Statically Package for Social Science (SPSS). Form the correlation testing, the result shows four independent has relationship with dependent variable. In terms of hypothesis result, all are accepted. For multiple regression analysis, the most influential factor is green packaging. |
| first_indexed | 2025-11-14T22:36:44Z |
| format | Student Project |
| id | uitm-28499 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:36:44Z |
| publishDate | 2020 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-284992020-02-27T04:10:51Z https://ir.uitm.edu.my/id/eprint/28499/ Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir Tahir, Liyana Adibah Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towards purchase intention towards green products. Basically, it consists of four factors influencing on Malaysian consumer focusing in Bandar Melaka and the factors are green packaging, green product value, eco-label, green advertisement. In order to complete this study, few hypotheses were constructed and 150 respondents were chosen as respondent. The data was obtained from primary data by using questionnaire. All data collected through the questionnaire were analysed systematically by Statically Package for Social Science (SPSS). Form the correlation testing, the result shows four independent has relationship with dependent variable. In terms of hypothesis result, all are accepted. For multiple regression analysis, the most influential factor is green packaging. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28499/1/PPb_LIYANA%20ADIBAH%20TAHIR%20BM%20M%2020_5.pdf Tahir, Liyana Adibah (2020) Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. (2020) [Student Project] <http://terminalib.uitm.edu.my/28499.pdf> (Unpublished) |
| spellingShingle | Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Tahir, Liyana Adibah Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir |
| title | Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir |
| title_full | Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir |
| title_fullStr | Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir |
| title_full_unstemmed | Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir |
| title_short | Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir |
| title_sort | factors influencing green purchase intention among malaysian consumers / liyana adibah tahir |
| topic | Environmental aspects. Green marketing Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/28499/ |