Values that influencing green product purchase intention / Erna Smith Epoi

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Values that influencing green product purchase intention / Erna Smith Epoi

Green product purchase intention is one of the most well-known issues that being discussed worldwide. The values that were practice by the consumers are one that influenced the purchasing power towards the green product. The rival between the conventional product which is harmful and the green produ...

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Bibliographic Details
Main Author:	Smith Epoi, Erna
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/28489/

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