Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh

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Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh

Customer intention to buy product usually influence by some factors. It is important to know the factors that will influence customer intention to buy especially for new product likes Amanah Saham 1 Malaysia. This information will help organization (ASNB) to capture the factors that will attract cus...

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Bibliographic Details
Main Author:	Md Salleh, Nor Hafizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/28447/

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