The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim
Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products. Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires. Findings – The findings of the study indicate that there is a significant influence...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28445/ |
| Summary: | Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products.
Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires.
Findings – The findings of the study indicate that there is a significant influence between interaction and customer satisfaction. The other variable also has a relationship with customer satisfaction but it will not give as much influence as
interaction.
Practical Implications – The findings of the paper may have serious implications for the customer satisfaction in Telekom Malaysia Berhad.
Originality/Value – The papers draw attention to a rather neglected issue between customer satisfaction and service quality in Telekom Malaysia Berhad. |
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