A study on creating awareness of Malay ethnic towards medical card of Prudential Assurance Malaysia Berhad / Nor Mahirah Mustapha

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A study on creating awareness of Malay ethnic towards medical card of Prudential Assurance Malaysia Berhad / Nor Mahirah Mustapha

The purpose of this study is to evaluate the awareness and behaviours of Malay ethnic towards promotional tools, branding, and also services effort in the purchase of medical card by Prudential Assurance Malaysia Berhad. Awareness can be identifying as the state or ability to perceive, to feel, or t...

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Bibliographic Details
Main Author:	Mustapha, Nor Mahirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Awareness Health insurance Races. Including race as a social group and race relations in general
Online Access:	https://ir.uitm.edu.my/id/eprint/28232/

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